
FREE INDUSTRY WEBINAR · March 21, 2024, 08:00 AM PDT | 11:00 AM EST | 17:00 CET | 20:30 IST
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Session Overview: In an ever-ever changing landscape of clinical
research, the importance of seamless unified EDC/CDMS technology cannot be
overstated. It’s pretty well known that there are hurdles that can stand in the
way of positive data management outcomes. But what’s not always discussed are
key approaches that sponsors and CROs can focus on to see improvement – and it
starts with the technology.
Join us to explore what’s top of mind for clinical trials solutions in 2024 and uncover how technology can simplify complexity in trials of today and tomorrow.
Overview
The webinar will address the following topics:- Thinking ecosystem: Why embracing the ecosystem mindset is a win/win for everyone in driving innovations to access the right insights.
- The efficiency of eConsent: How the adoption of eConsent technology can make your DCT run more efficiently.
- Beyond API’s: How shifting the focus on data standards, compatibility, and open connections with an open platform for improved interoperability.
- Empowering change: The role of change management in enabling the technology ecosystem to adapt.
- AI and ML in clinical research: Exploring what’s next for AI and how ML plays a role in driving innovation and efficiency.
What You'll Learn
- Share industry statistics and our perspective on how best-in-class technology approaches can make a difference
- Provide Zelta’s perspective on what’s top of mind for clinical trials in 2024
- Give you some tips on where to focus your data management efforts and see an impact
- Answer the questions you have about how to experience better clinical data management outcomes
Who Should Attend
The audience would be intermediate (CCDM).
Meet the Speakers

General Manager, Clinical Development Solutions
Merative
Jennifer has over 25 years of experience in Life
Sciences, specializing in enabling and scaling industry-leading services and
technology solutions with clients. As General Manager of Zelta, she's
responsible for harnessing the power of Merative's unified CDMS, combined with
her consulting and services team, to solve complex challenges. Prior to
Merative, Jennifer held executive leadership roles at IBM Watson Health and
Accenture Global Life Sciences. She also has an MBA in Biotechnology and
Healthcare Management.
Merative

Walker Bradham
Product Management lead for Zelta
Merative
Walker Bradham is the Product Management Lead
for Zelta, Merative’s clinical trials solutions business. He brings 20 years of
experience defining, designing, and deploying web applications to the
marketplace, and leads the product roadmap for all EDC/CDMS and eCOA offerings.
A champion of user empowerment through SaaS principles and AI, he works to
provide intuitive tools to solve complex problems in health IT and clinical
research. He holds a BS in business management from North Carolina State
University.
Product Management lead for Zelta
Merative

Mark Laney
Zelta Sales Engineering & Product Partnership Leader
Merative
Mark Laney has more than 20 years of experience with software in the Life Sciences industry focused on delivering the right solutions for customers. As the Sales Engineering and Product Partnership Leader, he is tasked with solving customer challenges using the breadth of functionality and flexibility of Merative’s unified clinical data management solution while facilitating partnerships with complimentary industry leading vendors to offer customers a robust technology solution for their clinical needs.
Zelta Sales Engineering & Product Partnership Leader
Merative

Kofi Darkoh
Partner, Consulting Services
Merative
Twenty-five years of biotechnology, microbiology and clinical trial data management. Areas of focus include recombinant, subunit, attenuated and whole cell bacterin and viral vaccines, cellular therapy, oncology, gout and biosimilar studies as well as monoclonal therapies. Significant exposure to global team leadership, project management and data operations functional management support for local and global team members, including clinical data coordinators, lead data managers and functional managers. Active member of Society of Clinical Data Management, chairing and speaking on sessions on decentralized clinical trials, audit trail review, the evolution of CDS and leadership forums. Working as conference co-chair for 2020 through 2023 for the annual conference and elected board of trustees member 2022 through 2024.
Merative
Twenty-five years of biotechnology, microbiology and clinical trial data management. Areas of focus include recombinant, subunit, attenuated and whole cell bacterin and viral vaccines, cellular therapy, oncology, gout and biosimilar studies as well as monoclonal therapies. Significant exposure to global team leadership, project management and data operations functional management support for local and global team members, including clinical data coordinators, lead data managers and functional managers. Active member of Society of Clinical Data Management, chairing and speaking on sessions on decentralized clinical trials, audit trail review, the evolution of CDS and leadership forums. Working as conference co-chair for 2020 through 2023 for the annual conference and elected board of trustees member 2022 through 2024.
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